This dopamine phracking reminds me of neal stephenson's "snow crash".

"[.] a counter-virus (known as the nam-shub of Enki), which, when delivered, stopped the Sumerian language from being processed by the brain and led to the development of other, less literal languages, giving birth to the Babel myth. L. Bob Rife had been collecting Sumerian artifacts and developed the drug Snow Crash to make the public vulnerable to new forms of me, which he would control."

-- wikipedia, Snow Crash