1. Both costs (going down) and performance (going up) likely are, or will shortly, approach asymptotic limits.

2. CFOs are seeing the token spend on the bottom line, and are not happy. CFOs don't care about 'the next big thing', they just count beans, and they are coming up short. CFOs tend to be the grown-ups in the C-suite, they will shut things down if they need to.

3. See 1. and 2.