They already do it. Antropic hiked prices several times, Google just hiked prices in April/May by a lot (by lowering limits in plans a lot). It will continue regularly. I remember when 200$/m plan was first unveiled there were screams about insanity of it all. Today, if anyone complains about own LLM experience, the first question from the comments would be "are you "at least" paying 200$/m plan, for the poors?" like that is the baseline now and 1000$/m is a serious consideration. And looking at Google, they are slowly shifting whole features upwards in tiers. As does Antropic.