alt Hacker NewsWatching the keynote at our office on a big screen and everyone collectively sighing when they announced the name felt indicative haha.
I think it just feels uncreative? Siri as a brand has some value, but if you want it to feel like a watershed moment where old Siri is "behind us" finally, just give it a new name.
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we were doing the same thing and giggling a bit that it's basically "AI AI" now. realistically a lot of people thought of Siri as AI already.
Or just keep calling it Siri, and announce "hey look, Siri does some cool new things."
AI is a technology, not a product. Consumers don't care about technologies, they care about what the product does versus what they currently have.
I think Jobs was an asshole, but one good thing I can say about him is that he understood the difference between technology and products. Imagine if they had called it the "iPod HDD."
It's going to be weird though when my phone has Siri AI and my Homepod has Siri... "please ask on your iPhone" edition. I also don't quite get the distinction of Siri as an app versus the Siri I yell at to make my TV do something.
I don't think Apple has the option to rebrand Siri at this stage, assuming people actually call Siri by name. However, turning AI into 'Apple Intelligence' doesn't feel creative either.