> Because it's really limited and not expressive?

It's neither of those unless you limit yourself to a lowest-common-denominator feature set. GNU Make, for example, is a Turing-complete, dynamic programming language and a CLI task runner. You can build a build system in GNU Make (https://github.com/omercsp/simple-build-system) just like you can do so in any other language.

Make suffers from unfamiliar and somewhat unorthodox syntax, and inconsistent language design. So it's not a good language, and saying it "sucks" is not completely unjustified, but not because it's limited. Looking at SBS, it also seems quite expressive, although I can't say I ever tried building something in it myself.