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advisedwanglast Monday at 8:29 PM3 repliesview on HN

Google pays to be the default search because they make more from selling ads on those searches than they are paying for the search.

I don't see the same thing here. Google isn't making any money from being the assistant in Apple, so why would they pay to be it?


Replies

erikeriksonlast Monday at 8:42 PM

Yet? Maybe they are but embedding adds or paid signal amplification/probability tweaking has already been floated on the market and may already be a product.

speed_spreadlast Monday at 8:55 PM

It doesn't matter if it's classic search or LLM. They can monetize tracking information as easily as they can sell ads. They'll have fast cheap custom-built assistant models that run on device by default, keeping things profitable. In time they'll likely double-dip again by injecting product placement in results.

show 1 reply
tantalorlast Monday at 8:37 PM

For Google, search quality is a moat. And it's becoming apparent that AI quality is a moat as well.