I tune out at this "what Steve Jobs would have done" talk. A thing needs to stand on its own without borrowing Steve Jobs (or Jeff Dean as I saw someone do the other day).
I get that, but a lot of design decisions today are https://en.wikipedia.org/wiki/Design_by_committee
For something so complex like a PC or desktop experience, having a bunch of oppositional goals (like ad pop ups) do not serve the user well enough. Often times a committee releases a product, but there is no real consensus or accessibility in mind.
Also, steve jobs made utterly stupid decisions in a lot of areas. If you're trying to revolutionize something, try not to use someone who was clearly flawed in many aspects. Otherwise it sounds like you're just building a facade.
I mean can't get a more incestous tech cliche! There is a world out there too folks.
Pretty much, we don't know what Steve would have done and even if we did, there is no guarantee that it was a good idea. When he had hits, it was brilliant but there were many stinkers as well.
I suspect if Steve was doing a new internet it would be a walled garden like the App store, so a worse internet that favors him. As Woz said, Jobs just wanted to have a business and be rich, didn't really matter what the business was. Any illusion of a greater good was always a calculated bet in getting more users.
Job's did some great things for the industry, I also call him the architect of the locked down digital jails we are inhabiting. But we shouldn't put him up as some perfect beacon of the industry.