I think it's pretty clear that the previous poster characterized the Apple brand as a cult to specifically express the idea that people have an irrational devotion to it.
Well, they do have an irrational devotion to it. But even if it were rational, that again doesn't mean they're not in a cult.
Well, they do have an irrational devotion to it. But even if it were rational, that again doesn't mean they're not in a cult.