If they're exporting crops that's about feeding somebody. People who would have to try to get their food elsewhere and have to worry about the standards/quality of those new sources. It's even perfectly fine for people to grow and sell flowers. There may be ways to make it more efficient, and maybe the government should be encouraging that so they can buy up some of the saved land, but I'd bet there are ecological consequences to paving over flower farms too.
Well Switzerland is effectively in the EU (economically if not politically) so same standard mostly apply anyway.