Apple's incentives don't align to sell private data as their whole thing is privacy. They do that they tank their business. If you have proof that they are doing it -- I'd love to see it. (*3rd party actors from an app re-selling data doesn't count)

Google is 100% doing that because thats their entire incentive for the business. They sell low cost software / subsidized hardware on the grounds that you pay with your sharing data. That's the implied cost.

Show me the incentives - I will show you the outcomes.