Most gyms sell more subscriptions than they can fit under their roof at one time. If a gym only sells to heavy users, it will either be constantly turning members away or have to buy more equipment. Its equipment will wear off faster. Depending on amenities, it will go through towels, soap, water, et cetera faster, too.
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> How do gyms lose money on heavy users?
Most gyms sell more subscriptions than they can fit under their roof at one time. If a gym only sells to heavy users, it will either be constantly turning members away or have to buy more equipment. Its equipment will wear off faster. Depending on amenities, it will go through towels, soap, water, et cetera faster, too.