Both can be true. They can be charging what the market will bear, and still be charging less than their costs of running it.
There is no way I'm believing DeepSeek can charge less than $1 USD for their pro model while Opus costs over 25x more, yet their price is less than the cost of running it?
There is no way I'm believing DeepSeek can charge less than $1 USD for their pro model while Opus costs over 25x more, yet their price is less than the cost of running it?