> why aren't there more people pursuing alternative lifestyles? Similar to the 60s counterculture.

I think the brony and furry community count for some examples. Brony community has been a major counter-culture since its inception and I truly believe it's had a measurable impact on gender norms and some other areas. Many of us see it as something of a lifestyle where it dominates the spaces we primarily engage in etc.

Furry is even bigger and easier to argue as a popular counterculture lifestyle, and growing all the time (record convention attendance every year).

They're also places where some other things like polyamory are more common, and much more LGBT/etc inclusive than average (which is less of a statement now, but they were both far ahead of the curve on that years ago), refreshingly sex-positive (at least the parts of the communities I identify with).

Personally all of those things apply to me and I love being a part of those communities. Brony community has been a hugely important thing in my life since high school and working on game development there was a big jumpstart on experience working in a team/technical experience. Furry I only started exploring more a few years ago but I've made a lot of great friends and met my current partners there too.

Brony's a consistent core of lifetime holdouts like me and a steady trickle of new people at this point, and furry's growing faster all the time - even the little bonfire meetup at a nature preserve I like to go to had a record smashing attendance on opening day this year.