Collective self interest does not require active organisation.

Do you want to kill them? :-)

Seriously, this movement already had its Marx - Richard Stallman. I think the "leaders" will appear over time, as with any socialist movement, they are naturally bottom up and leaders only appear after demands are formed in the zeitgeist. The (partly successful) socialist novement that brought social democracy to the West during cca 1920s - 1960s didn't really have leaders, it was a collective realization.