I once worked for a company that had a .company gTLD but not the .com
It was also a bloody nuisance. Spam filters were one thing but there were so many validation forms that failed.
Every reasonable variation of the company name as a .com/.net/.org was taken, including <companyname>company.com
Ugh, what a nightmare.
Domain holders are the landed gentry of tomorrow if we keep this up.
> Every reasonable variation of the company name as a .com/.net/.org was taken, including <companyname>company.com
Even then it seems better to come up with a different prefix, or suffix (or both!), just to stay with ‘.com’.
Of course hindsight is 20/20 and I did the same, my personal homepage used to have a ‘.xyz’ address.