The worst part is that Uber "only" lost about $30bn. AI will probably lose at least $300bn by the time the bubble pops. Which means that the pressure to hook and enshittify will be at least 10x as high.
Also, a fun website: https://isaiprofitable.com/ (thr numbers are probably made up)
Problem with that website/perspective is separating training costs from inference costs. Training is a one time cost, and while it is certainly not something you can completely ignore, it being one time changes the answer to "Is AI profitable?".
That site doesn't list the dozens of companies doing pure inference, and making a profit while doing so.