alt Hacker NewsI was a little confused by "doubled our users" since that's more about inbound traffic than site experience. I guess it's really shorthand for "halved form abandonment" which is still pretty great.
Replies
myself248 • today at 1:58 PM
I think that's even more significant, since it's measuring people who cared enough to click the form in the first place, which is juicier than just page loads.
yawaramin • today at 4:45 PM
Doubling conversions, in digital marketing-speak. Marketing firms probably give out fat bonuses for this kind of result.
robofanatic • today at 2:05 PM
may be he meant, doubled our users who actually submitted the form
Users visited the site and couldn't even begin the form, nor get seen as a visitor, due to javascript metrics and rendering failing.