Ages ago when writing.com was first modernizing its site, they started by hiding story content to display a spinner, waiting a second or two, then re-displaying the content. It was on the page the whole time, they just made it look like it was loading in the background.

https://medium.com/luminasticity/on-the-triumph-of-satire-fa...

"Satire isn’t dead.

Satire won.

This is what it looks like from inside, looking out. "