When I taught university, I put every required book on reserve in the library. I also <wink-wink nudge-nudged> about "alternative methods, that you're absolutely not allowed to use. The college gets kick-backs from [book publisher], so your nerdy friend who obtains his books for free is in direct violation of that agreement, and he should absolutely not share anything with anyone in this class".
I encouraged my colleagues to make the same announcement; some did, though others were too square to do it. We all thought it was a racket, though, and tried to minimize costs. Even the colleagues who wouldn't go as far as I did regularly photo-copied pages and pages and pages of material to hand out - I think our general ethos was anything less than a chapter or so shouldn't require a purchase. Maybe that department was better than most, but I know lots of academics are aware of the situation, and think it's terrible.