Anecdotally, 2012 is when I got back in to reading for pleasure, as a 16-year-old. I had no friends though, and thought someone cute might see me reading and become interested in me.

Prior to that, I stopped reading because video games were easy to get lost in endlessly. At the time, I recall I was probably playing a lot of League of Legends, TF2, Minecraft, and probably some others -- all of which I felt I could pretty much sink an infinite amount of time into, at the time.