Can you imagine scanning your house, your school, your playground, thinking you're catching Pikachu, then have a drone hit it based on your own footage? Pretty terrifying.

Maybe Nintendo lawyers could show their skin for a good cause at once.

Indeed, but should we always assume data of any type we generate for services can be used for malicious means?

Niantic is what happens when a boardroom is somehow more evil than the ridiculous caricatures we sometimes see in Hollywood. “Alright gentlemen: we need to make a lot of money quickly harvesting every drop of data from kids and adults alike en masse using something they all love that is family-friendly. We are selling it to the military of course, because they’ll pay us tons of money for it. Who’s in?”

I think this is where brand licensing gets more complicated than it usually appears