> promote the free-for-a-limited-time use of their new coding AI service

Not sure which "free" service you're referring to, but MiMo v2.5 Pro is plenty capable & (after its recent 70%+ price drop) one of the most affordable options in its class (DeepSeek v4 Pro, MiniMax M3, & Qwen 3.7 Plus). I read somewhere that Labs are incentivized to implement custom harnesses because each model has its strengths, quirks, & blindspots (like Qwen forking Gemini CLI)?

So, basically the same thing silicon valley has been doing for the past half decade.