Yeah, not everybody lives in Switzerland or the San Francisco Bay Area.
I've been in many a road trip up, down, and across the Great Plains of the US, where I spend a full day driving only to arrive in a town and geography that looks the exact same as the one I woke up in that morning. Only the signs are different.
I lived in Texas for ~20 years and am well-versed in the plains+midwest, I just don't agree here. If all you do is drive through highways in these states, yes those are truck stops. However I'm fully confident in saying everywhere has the places the author is talking about. Like he said, it's about creativity.
I randomly picked Jamestown ND as an overnight stop on a recent trip. The next morning we went into the downtown and were pleasantly surprised. Even found a Seattle themed coffee shop with gluten-free options for my travel companion.
Completely unexpected.
I love driving around the Midwest and in the plains in the States. If you get away from the large 4 lane highways, there's all kinds of stuff.
I found a strawberry festival and ate enough strawberry things to make myself sick. I found an artists commune and stayed with those weird old hippies for two days..I found a diner with a waitress who was in her 90's and had worked the same job for like 70 years.
We happily spend our vacations just driving around in the middle of the country with no plan.
Drive side roads.