This headline has been seeing some popularity. But it's never made any sense. This is just the labor theory of value, applied to documents.

The labor theory of value doesn't work for documents any more than it works for anything else. If I do something that's easy for me, and it's valuable to you, you'll still want it. If I do something that's difficult for me, it will be less valuable to you, because the difficulty I have with it implies that what I produce will be of lower quality.

This is all equally true of automatically-generated documents. If they're valuable, people will want to read them. Whether it was unpleasant for someone to create them isn't a factor.

So where is this slogan coming from? Are people just afraid to admit that the documents they're getting are valueless?