I’m sure that isn’t the full answer. Otherwise car ads wouldn’t be necessary and more affordable cars would outcompete the expensive ones.
There’s the utility component, the prestige factor and other things.
Comfort, utility, fun, status. Every person has their own mixed requirement of those that then gets applied to their budget. Expensive for me is probably cheap for our CEO and cheap for me is probably expensive for our interns :)
Comfort, utility, fun, status. Every person has their own mixed requirement of those that then gets applied to their budget. Expensive for me is probably cheap for our CEO and cheap for me is probably expensive for our interns :)