People often say they'd gladly pay a bit more, but I don't think that's how they act.
In the case of Ryanair, I think not using them often means that a casual weekend away could become a much bigger dent in my family's monthly budget.
> People often say they'd gladly pay a bit more, but I don't think that's how they act.
No.
I'd gladly pay more and do. However, Ryanair (piss be upon them) have a virtual monopoly on routes I need.
I've bought Ryanair tickets twice, but never flown with them. I used _them_ as insurance for possible issues on my preferred connection or for having a minimum viable travel path while I have time to look for a better flight.
Because they're the only option for certain airports I expect to actually fly with them at some point. May that day never come though ;)
True, however in many cases they, or other similar companies, are the only ones covering for the route.