I think there is a difference between "just copying" and "building upon understood systems and standards".
Also to be fair "just copying" works really really well, especially for standards. The primary goal of standardization is not to invent something new, but to have a target that isn't constantly moving.
If you want to build something new and better do that, and if you are ready to build a standard based of it which is very valid. You can also build them together, and CloudABI which they mention as inspiration in their readme for example did it that way. All valid paths.
But you want to start out simple and something common so that people that make use of the standard have an easy time to implement it. After all having more than one implementation is why you need a standard. Otherwise it's maybe a specification, which again, fair enough.
I can stand behind not copying Unix until the end of time, but "Unix" is a common target that people know how to implement and use. And while not even the authors of Unix claim it's great or even good it is something that people already implement (often enough even when not targeting anything unixy at all) so if your goal is to create a standard that those people can target then abandoning that does seem like a wrong move.