For how many thousands of years were books equivalent to absurd wealth. Kings might own a book, or several. Libraries were amazing, but places never seen by the proles and serfs. Thousands of years is a duration more than long enough to give our species some instinctual reverence for the object, reverence that is only reinforced by what we learn from an early age about those. And it's not just the wealth, at least for some sizable fraction of the population, we come to know books as things of knowledge and power, so slurring them as mere commodities is low-handed.
Books are, I think, in some small way, sacred. And I don't want to associate with people who think otherwise. I don't think you get it at all.