And even if you don't have seasonal products, you still need an end date to mark when you stop selling a product; otherwise you have to do something hacky like defining "<price> = NULL means we stopped selling the product after <valid_from>" and inserting an extra record.

I think the end date should be nullable though, but valid_to is NOT NULL in the starting example... later in the article, when showing the "new way" using date ranges, it inserts a row with an open-ended range, which is more what I'd expect.

You could also make the price column nullable and just insert a row with price null and the date from which there should be no price.