The relevance to Rust is precisely that it doesn't have life before main at the language level; therefore, if you need it*, you need to use these kinds of linker hacks (which fortunately are amenable to encapsulation through macros). By contrast, if the article were about C++, the focus would be on "what happens under the hood when you use static initialization, in case you were curious" rather than "how to use these low-level mechanisms to do something not otherwise possible".

* Which you should think very carefully before concluding is the case, as it's responsible for rather a lot of bugs in C++. I think in Rust it is mostly used for registry-pattern type stuff since the const system can't currently(?) handle that.