I say it’s a simple value proposition.

A few examples

Audio book narration. Human narrators are paid a seemingly ridiculous amount of money to literally read a book out loud. We have the tech to replace them, it’s actually pretty dang good, and it is substantially cheaper to do with computers. It’s pretty accurate too. In the audio book industry though, if you take your book seriously you have a real person read it. The best one you can find that you like. Readers enjoy hearing good narrators and the total value one narrator can bring is very high mostly because the value scales well.

Another real world example that doesn’t scale well, call centers. Customers want humans, but execs have tried to replace them with automation in every way possible. The margins of a business get squeezed because the value of the human touch doesn’t scale well in this case.

Translation falls a bit in the middle. I’m sure ChatGPT is good enough for some people. If you are a restaurant and need to understand what you are ordering at the local authentic Italian restaurant it’ll do the job. If you have a bad food allergy? Maybe not, you are willing to pay for accuracy because that’s what a human brings

So the answer to the question posed in the article, can’t you just upload it to ChatGPT? Maybe yea maybe no