Or he's broadcasting his intention to destroy world governments and institute a new global order under technocratic control. He's banking on a US General not understanding the deeper lore behind of the name.
In folklore, supernatural monsters are often compelled to show their true selves in non-obvious ways.
He literally considers Saruman the good guy, Mordor the good place, and Gandalf the bad guy (holding back technological progress)
Discussed previously e.g. https://news.ycombinator.com/item?id=45901389