No, I think it was since Code Red.

I understand why it's poorly understood. It's a snappy term, and people assume it means "bad" and nothing else because that's all you can get from the context. However, since most people also don't know the difference between a vulnerability and an exploit, they won't understand the definition of a zero-day when they read it.

But I'm still going to complain if a security vulnerability research company is using the term incorrectly in their own press copy. It makes them look amateurish.