It is already a rewarding hype. They are the first company to build a model so advanced that the US government has to ban it.
Google and OpenAI will eventually catch up and be banned as well. Therefore, this ban isn't really a huge concern for Anthropic since their competitors will be banned eventually.
All this does is proving to investors that Anthropic is indeed ahead of its competitors.
Anthropic refused to allow the US Government to conduct mass surveillance, which made the US Government mad. OpenAI was fine with it as long as it was 'legal' mass surveillance. OpenAI is not going to get banned, even if their next model is both better and more dangerous than Mythos.
>OpenAI will eventually catch up and be banned as well.
" We have reviewed a report that we believe is the basis of the government's directive and validated that the level of capability displayed there is widely available from other models (including OpenAI’s GPT-5.5)"
The administration just doesn't like anthropic. OpenAI is in bed with the trump Administration.