From the article:
> the iconic game whose popularity established Nintendo’s dominance in home console gaming in the 1980s, sold for $3 million on Friday afternoon in the first session of Heritage Auctions’ June 12–13 Video Games Signature® Auction, hammering the previous $2 million record set in a 2021 private sale.
I wouldn’t trust any auction run by Heritage. They’re reasonably known for turning video games into speculative assets rather than collectibles, and they’ve helped drive up prices for actual fans who just love the games.
Further they’ve been embroiled in scandals alongside Wata Games, with allegations of price manipulation.
Good article about this:
https://www.videogameschronicle.com/news/report-alleges-auct...
Investing has ruined basically every collectible hobby at this point, to the point wizards themselves thought it was acceptable to try to sell 1000$ packs of cardboard cards. Noone cares about the people who just want game peices to play a game