> Hard to find the right way to monetize in the early stages though.

Fugro got a tonne of money for sidescan surveys of large areas north of this Diamantina fracture zone up to the equator .. looking for traces of the lost Malaysia Airlines Flight 370.

  The search for the missing aircraft became the most expensive search in the history of aviation. It focused initially on the South China Sea and Andaman Sea, before a novel analysis of the aircraft's automated communications with an Inmarsat satellite indicated that the plane had travelled far southward over the southern Indian Ocean.

  After a three-year search across 120,000 km2 (46,000 sq mi) of ocean failed to locate the aircraft, the Joint Agency Coordination Centre heading the operation suspended its activities in January 2017. A second search launched in January 2018 by private contractor Ocean Infinity also ended without success after six months.