> Who cares if it might be illegal or the spirit of the law frowns on what we do?

Surely these things are on a moral and ethical continuum and we need to look at them individually? Pretty much every person has broken some law at least once in their lives. I don’t disagree that moral ambivalence is often necessary to make billions, but I also don’t consider all laws sacrosanct, or that breaking the law is the primary measure of a company’s moral standing.