alt Hacker NewsThe bit about Lucas is obviously not true. The universe he envisioned does not sell itself, it was marketed, developed, painted and modeled, added to, kept fresh etc for many many years by a huge army of people. If the only Star Wars media that existed were the original film, or even the original trilogy, it would sell relatively little by now.
So if you were to assign value to the work to make a new Star Wars toy would you it’s (total value of Stat wars) * (number of people who have ever worked on Star Wars) / (number of people who worked on the toy)?
That’s absurd. Obviously they are creating incremental wealth and their particular toy didn’t make or break billions.