Yeah but the execution still mattered. I'm a Flash / Shockwave fan as well but there's no point pretending that package was sufficient for the job it was pitched to do. Macromedia seemed to be on a really good track with Shockwave and Flash, but either didn't set up the technology for internet success, or really just sold out the goods with the Adobe acquisition.
In any case, take heart though. If we did it once, we can do it again.
But we won't because this isn't something that can be done by consensus or by an ad company.