Everything at the level of communication that consumers are receiving is marketing. We have no idea what they actually believe.

The thing about marketing is that it’s outcome based speech. It’s not really about truth or even feeling, it’s about using the right words to evoke the right outcome. So, we have to think about what Anthropics desired outcome is.

Do they want AI regulation? If so, then they might use language to make it appear as though this new, dangerous technology must be controlled.