That prose is painful to read. It has such a cloying quality to it, even when compared against other name change announcements like the rebrand of Google to Alphabet

https://blog.google/alphabet/google-alphabet/

Wow. So a deal like this is not overnight, its 6-12 months in the making at least. So the name change comes as they knew the deal was closing and doubled down on this new branding for customer agents. Maybe because Saleforce wants Salesforce Fin Customer Agent as a product. Who knows. Don't want to read the post...

Fin! As in finito!

"Fin is clearly our future" by choosing a word which means "end" in Latin and Spanish ... LOL

Almost like a pre-announcement about the acquisition?

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