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light_triadtoday at 1:11 PM6 repliesview on HN

Interesting they agreed to sell after their rebrand to Fin a month ago.

There's increasing competition in the customer support AI agent space: Sierra valued at $15.8 billion, Decagon at $4.5 billion. It looks like Salesforce CEO Marc Benioff is trying to compete directly with Sierra, which was started by his ex-Co-CEO Bret Taylor. Also about preventing independent AI support agents from becoming a control point outside the CRM.


Replies

ramblurrtoday at 1:55 PM

This is the second company (that I know of) that got acquired shortly after an AI pivot and re-brand. See: OpenAI to acquire Ona https://news.ycombinator.com/item?id=48491821

willXaretoday at 1:47 PM

Salesforce buying the support bot before the support bot becomes the CRM is very on-brand.

vanuatutoday at 3:16 PM

fwiw i heard Fin and Agentforce frequently lost to deca and sierra, their product / team / funding weren't as good

Seems like a catchup play by Marc

cyanydeeztoday at 1:15 PM

customer support -> customer disassociation

beefmumbaitoday at 2:24 PM

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mritchie712today at 1:33 PM

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