A year ago I started moving away from Roku. I think they've always had ads on the home screen which I blocked with a DNS blocklist but the seasonal ad sections that continued popping up in the menu despite my continually blocking them wore on me. I've upgraded to an nvidia shield using projectivy launcher which allows me to set a customized and very clean interface with the just the apps I use and nothing else. I definitely recommend it.
No the Home Screen ads were added in an update 2.5ish years ago. I know this because that is when I decided to disconnect my Roku tv from the internet rather than see ads when I turn my tv on.
I had been a pretty big Roku fan before that point as I had worked with them back in ~2017 and knew how locked down and sewn up they kept customer data, and only shared it in a very anonymized way. Obviously the situation has degraded in the recent years, and caused me to brick the functionality of a very expensive device.
Seems like it’s impossible to have a smart tv now that actually respects privacy, so back to dumb tvs and connections to pcs?