>"are kind of losing out to Rust right now"
On publicity side / propaganda / some specific areas you might have a point. Practically amount of C++ code being in active development (I wat to stress this particular point) dwarfs that of Rust despite all that high profile pressure.
Personally I consider languages as just a tool and do not get hung up when client prefers this or that and I have developed all kinds of software in many languages.
If asked for my own opinion - for general development I consider Rust very restrictive and poor expression-wise comparatively to C++, I think it is a case when developer become servant of a tool.
P.S. last sentence edited