Honestly I felt the same way for a while but the more I'm exposed to both Fortune 500 companies and ones who have a handful of employees I see Kubernetes as just a good starting point rather than adopting it later.

It removes the overhead of a lot of what sysadmins and devs of yesteryear did by hand or had to have a career's worth of experience to do quickly.

That's not to say that people don't need to know what they're getting into when they adopt kubernetes but especially when you're using a managed offering and not on the bleeding edge of what it supports it's pretty easy in terms of overhead and maintenance.