Our differentiator is that we provide a richer results experience than the typical text-only chatbot response. Rather than a few bulleted sections, we provide a visual guide, a grass health score, 2-3 specific diagnoses with information about each, and three distinct treatment pathways to choose from. A lot of chatbot responses are somewhat wordy or generic and may be based on general internet slop rather than favoring reputable sources. But it's also true that many people never even think to ask a chatbot about their lawn. So to some degree yes, the website also exists to remind people that they in fact can use AI for this purpose. Of course we are targeting Google search for traffic, but to your point that will continue to decline. We plan to use content to drive traffic where possible, as well as good old-fashioned local marketing and direct outreach to service professionals (realtors, hardware stores, etc.).