> Maybe they don't even want the pressure of trying to keep a short cut, green lawn.

I think offering a range of options and leaving it up to people could go a long way. Especially since people could just try out all options to see what it would involved, how they might imagine (and like) the results, before committing to anything.

As in, here's the lawn, I want it to a.) keep it trim and green, b.) keep it decent looking and still human friendly, but also make it low maintenance and better for biodiversity c.) turn it into a jungle of flowers.