> The AI companies also have a lot of space to grow their income (more ads, price hikes, ...).

Ads, maybe, but not only are they already walking back recent price hikes, the paying customers were hitting the brakes even on the original price.

Note that this data you see (their increased revenue) came from a period where they were onboarding customers who were competing to see who used the most tokens.

IOW, this is the best-case scenario for them - customers with no cap on token spend.

But... the caps from customers came in before they hiked prices. Then they hiked prices. That resulted in a short-term boost to revenue to compensate for the caps. Now they are talking about walking back those hikes. That means they are going to find an equilibrium lower than their best-case scenario.