Not necessarily.
Enterprise AI adoption has reached a point now where FinOps matter, and a harness platform story with a discounted underlying model can be enticing for a number of organizations.
I've seen Gemini land well in a F100 well known for their AI hardware story for that reason, and Alibaba's leadership canned the OSS minded Qwen team in order to build a similar commercial minded approach as well.
At least in cybersecurity, we're also reaching a point where the harness is starting to matter more than the underlying foundation models, and building a harness/bedrock style story while discounting a specific model can play well in upper market deals.