The overwhelming majority of SpaceX holders are institutional. They had planned to allocate 30% to retail, but it ended up in the 20% range as a result of institutional demand. [1] No clue what's going on right now as their stock is going to the Moon. But in any case, I think the people that don't understand why it's doing well are mostly those who are unfamiliar with the space industry. SpaceX has already revolutionized space by dropping the cost to orbit by multiple orders of magnitude relative to the Space Shuttle, which it replaced. And it looks set to do that again with the Starship.

The main reason humanity hasn't meaningfully started expanding into space is because it used to cost $54,000 to get a liter of water into space. SpaceX brought that down to about $5000, and then further down to near $1400. That's a massive reduction in price, but you're still left with the problem that it costs $1400 to get a liter of water to space, which is why we still can't have nice things, yet.

Starship has the promise of bringing that down a couple of more orders of magnitude where the goal is to get it within the $10-$20 range. If they succeed, then you've just opened the doors to an entire new frontier of expansion and growth for humanity which is practically infinite. And right now there's no real reason to think that they won't succeed. And more importantly than this is that nobody seems to be able to compete on their level, or even remotely close. Their closest competitor is probably China who remains technologically well behind. And so SpaceX today is akin to being able to get a piece of some sort of super-ship making monopoly, just prior to the Age of Sail. The downside risk is basically zero since they're still making rapid progress - the only question is how rapid. And upside potential is basically infinite.

[1] - https://www.cnbc.com/2026/06/11/spacex-cuts-retail-ipo-alloc...